Description
Book SynopsisBeverly Serrell and Katherine Whitney cover the essentials of the processes of exhibit label planning, writing, design, and production. In this third edition, Serrell’s classic guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. With high quality photographs and new sections, this edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.
Table of ContentsPreface
PART I: INTRODUCTION
1. Guidelines and Essentials
PART II: OVERVIEW
2. Behind It All: The Big Idea
3. What Are Interpretive Labels?
4. Types of Labels in an Exhibition
5. The Importance of Captions
6. Label Systems
Photo Figures for Part IIxx
PART III: CONSIDERING THE AUDIENCE
7. Who Is The Audience?
8. Audience Segmentation
9. The Number of Words
10. Readability Issues
11. Multilingual Labels
12. The Labels Voice: Who's Talking to Me?
Photo Figures for Part III
PART IV: ENHANCING THE VISITOR EXPERIENCE
13. Improving Orientation
14. Being Visitor Friendly
15. Making Words and Images Work Together
16. Labels That Ask Questions
17. Labels for Interactive Exhibits
18. Digital Label Strategies
Photo Figures for Part IV
PART V: TASKS
19. Getting Started, and Getting Done
20. Prototyping
21. Typographic Considerations
22. Production Materials and Issues
23. Evaluation After Opening
Photo Figures for Part V
PART VI: VOICES FROM THE FIELD
PART VII: CONCLUSIONS
24. What Research Tells Us About Visitors
25. Essentials Takeaway
Acknowledgements
Photo Figure Index
Bibliography
Index
