Description

Book Synopsis

Engaging with the community and responding to the needs of the audience are key elements of being an effective executive speaker. This book addresses the videoconference and in-person public speech needs and interests of CEOs, executive directors, owners, presidents, general managers and other leaders reaching out to community audiences at the local, regional or national levels.

The author presents a new communication model based on decades of scientific co-orientation and community ties research. It includes a fresh perspective on co-questioning and questioning tactics, and introduces the new concept of empathetic outreach. With 45 chapters of useful tips and advice, this book utilizes anecdotes, examples, testimonials and expert interviews to help guide speakers through various aspects of executive public-speaking.



Trade Review
A must-read for those that want to improve their communication skills. Very insightful!"—Luke S. Helms, vice chairman ret., Bank of America

"This is a very worthy book that has solid theoretical grounding, which leads to a fresh and productive approach to speech writing that will produce long-needed improvements in business communication."— Keith R. Stamm, professor emeritus, University of Washington

"Dr. Bob's co-questioning approach makes perfect sense, a great strategy for getting your speech right from the get-go. Real-world advice, a roadmap for success that begins and ends with engaging one's audience. A tremendous book."—Arthur P. Merrick, senior vice president ret., Hill+Knowlton Strategies

"With Dr. Weis' help we implemented his principles in my in-person speaking engagements, to great effect. Whether you are looking to improve your delivery or you are new to public speaking, this is hands down the best and most useful resource I have ever read. It will lead you to new levels of excellence in public speaking."—Kim B. Mackay, president, Lucidoc Corporation, Redmond, Washington

"I once froze onstage from the sight of what seemed like an overwhelmingly vast audience all staring at me. I had to be helped off stage. Bob's Co-questioning' then gave me permission to connect with the audience and develop a feeling of mutuality with a few of them before a speaking engagement, which helped me gain confidence. With the sense of community that flowed from those conversations, my fears dropped away. Thank you, Bob for the gift of co-questioning."—Ted Leonhardt, former chief creative officer at Fitch Worldwide, London; previously co-founder and creator, The Leonhardt Group, Seattle, Washington

Table of Contents
  • Table of Contents
  • Acknowledgments
  • Foreword by Randy C. James
  • Preface
  • Fundamentals
  • Chapter 1. ­­Co-Questioning and Empathetic Outreach
  • Chapter 2. Virtual vs. ­­In-Person Public Speaking
  • Chapter 3. Proficient Virtual Delivery
  • Chapter 4. On Getting Invited to Speak
  • Chapter 5. Structure You Can Rely On
  • Chapter 6. Launch Your Creativity with Good Research
  • Chapter 7. Their Thoughts and Your Thoughts
  • Chapter 8. Secret Sauce: Questioning Tactics
  • Chapter 9. Spice in the Sauce: Empathetic Outreach
  • Chapter 10. Put It All Together: A New, Dynamic Model for Executive Public Speaking
  • Chapter 11. Interview to Gather Particulars
  • Chapter 12. Write Inside Out
  • Chapter 13. Put a Face on It, Tell a Story
  • Fine Points
  • Chapter 14. Virtual Speaking to Major Community Audiences
  • Chapter 15. Virtual Speaking to Smaller, More Interactive Audiences
  • Chapter 16. Create Smooth Transitions
  • Chapter 17. Sharpen Your Writing
  • Chapter 18. A "Show" Within a Show
  • Chapter 19. Be Flexible
  • Chapter 20. In Good Humor—Further Examples
  • Chapter 21. Be True to Your "Voice"
  • Chapter 22. The End (of Your Speech)
  • Chapter 23. Wisdom of the Ages
  • Chapter 24. Anatomy of a Speech
  • Speech Delivery
  • Chapter 25. Be Well Introduced
  • Chapter 26. ­­Co-Focus Your Opening
  • Chapter 27. Techniques for Good ­­In-Person Delivery
  • Chapter 28. Eliminate Ums, Uhs, and Ahs
  • Chapter 29. Personalize Your Delivery
  • Chapter 30. Q&A Dynamics
  • Chapter 31. The Unfriendly, Perhaps Hostile Audience
  • Chapter 32. Get Useful Audience Feedback
  • Outreach
  • Chapter 33. Community Outreach as Strategy
  • Chapter 34. Unique "Leaderly" Opportunities
  • Chapter 35. What Program Chairs Look For
  • Chapter 36. A "Rollout"
  • Special Events
  • Chapter 37. Interviews: What Conference Organizers Look For
  • Chapter 38. Serving on a Panel
  • Chapter 39. Another Perspective on Panels
  • Chapter 40. The Commencement Address
  • Chapter 41. More Ceremonials
  • Further Considerations
  • Chapter 42. Again, Why Give Speeches to Public Audiences?
  • Chapter 43. Common Mistakes in Giving a Public Speech
  • Chapter 44. Ten "Quick Tips" to Keep in Mind
  • Chapter 45. Use a Speechwriter?
  • Appendix 1: A Sample (Redacted) Executive Community Speech Calendar
  • Appendix 2: Questioning Tactics for Executive Speech Development
  • Appendix 3: How to Co-Question with a Conference Chair
  • Chapter Notes
  • Bibliography
  • Index

Executive Speech Doctor

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    £20.89

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    RRP £21.99 – you save £1.10 (5%)

    Order before 4pm today for delivery by Thu 18 Jun 2026.

    A Paperback by Robert J. Weis

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      View other formats and editions of Executive Speech Doctor by Robert J. Weis

      Publisher: McFarland & Co Inc
      Publication Date: 1/31/2024 12:05:00 AM
      ISBN13: 9781476691664, 978-1476691664
      ISBN10: 1476691665

      Description

      Book Synopsis

      Engaging with the community and responding to the needs of the audience are key elements of being an effective executive speaker. This book addresses the videoconference and in-person public speech needs and interests of CEOs, executive directors, owners, presidents, general managers and other leaders reaching out to community audiences at the local, regional or national levels.

      The author presents a new communication model based on decades of scientific co-orientation and community ties research. It includes a fresh perspective on co-questioning and questioning tactics, and introduces the new concept of empathetic outreach. With 45 chapters of useful tips and advice, this book utilizes anecdotes, examples, testimonials and expert interviews to help guide speakers through various aspects of executive public-speaking.



      Trade Review
      A must-read for those that want to improve their communication skills. Very insightful!"—Luke S. Helms, vice chairman ret., Bank of America

      "This is a very worthy book that has solid theoretical grounding, which leads to a fresh and productive approach to speech writing that will produce long-needed improvements in business communication."— Keith R. Stamm, professor emeritus, University of Washington

      "Dr. Bob's co-questioning approach makes perfect sense, a great strategy for getting your speech right from the get-go. Real-world advice, a roadmap for success that begins and ends with engaging one's audience. A tremendous book."—Arthur P. Merrick, senior vice president ret., Hill+Knowlton Strategies

      "With Dr. Weis' help we implemented his principles in my in-person speaking engagements, to great effect. Whether you are looking to improve your delivery or you are new to public speaking, this is hands down the best and most useful resource I have ever read. It will lead you to new levels of excellence in public speaking."—Kim B. Mackay, president, Lucidoc Corporation, Redmond, Washington

      "I once froze onstage from the sight of what seemed like an overwhelmingly vast audience all staring at me. I had to be helped off stage. Bob's Co-questioning' then gave me permission to connect with the audience and develop a feeling of mutuality with a few of them before a speaking engagement, which helped me gain confidence. With the sense of community that flowed from those conversations, my fears dropped away. Thank you, Bob for the gift of co-questioning."—Ted Leonhardt, former chief creative officer at Fitch Worldwide, London; previously co-founder and creator, The Leonhardt Group, Seattle, Washington

      Table of Contents
      • Table of Contents
      • Acknowledgments
      • Foreword by Randy C. James
      • Preface
      • Fundamentals
      • Chapter 1. ­­Co-Questioning and Empathetic Outreach
      • Chapter 2. Virtual vs. ­­In-Person Public Speaking
      • Chapter 3. Proficient Virtual Delivery
      • Chapter 4. On Getting Invited to Speak
      • Chapter 5. Structure You Can Rely On
      • Chapter 6. Launch Your Creativity with Good Research
      • Chapter 7. Their Thoughts and Your Thoughts
      • Chapter 8. Secret Sauce: Questioning Tactics
      • Chapter 9. Spice in the Sauce: Empathetic Outreach
      • Chapter 10. Put It All Together: A New, Dynamic Model for Executive Public Speaking
      • Chapter 11. Interview to Gather Particulars
      • Chapter 12. Write Inside Out
      • Chapter 13. Put a Face on It, Tell a Story
      • Fine Points
      • Chapter 14. Virtual Speaking to Major Community Audiences
      • Chapter 15. Virtual Speaking to Smaller, More Interactive Audiences
      • Chapter 16. Create Smooth Transitions
      • Chapter 17. Sharpen Your Writing
      • Chapter 18. A "Show" Within a Show
      • Chapter 19. Be Flexible
      • Chapter 20. In Good Humor—Further Examples
      • Chapter 21. Be True to Your "Voice"
      • Chapter 22. The End (of Your Speech)
      • Chapter 23. Wisdom of the Ages
      • Chapter 24. Anatomy of a Speech
      • Speech Delivery
      • Chapter 25. Be Well Introduced
      • Chapter 26. ­­Co-Focus Your Opening
      • Chapter 27. Techniques for Good ­­In-Person Delivery
      • Chapter 28. Eliminate Ums, Uhs, and Ahs
      • Chapter 29. Personalize Your Delivery
      • Chapter 30. Q&A Dynamics
      • Chapter 31. The Unfriendly, Perhaps Hostile Audience
      • Chapter 32. Get Useful Audience Feedback
      • Outreach
      • Chapter 33. Community Outreach as Strategy
      • Chapter 34. Unique "Leaderly" Opportunities
      • Chapter 35. What Program Chairs Look For
      • Chapter 36. A "Rollout"
      • Special Events
      • Chapter 37. Interviews: What Conference Organizers Look For
      • Chapter 38. Serving on a Panel
      • Chapter 39. Another Perspective on Panels
      • Chapter 40. The Commencement Address
      • Chapter 41. More Ceremonials
      • Further Considerations
      • Chapter 42. Again, Why Give Speeches to Public Audiences?
      • Chapter 43. Common Mistakes in Giving a Public Speech
      • Chapter 44. Ten "Quick Tips" to Keep in Mind
      • Chapter 45. Use a Speechwriter?
      • Appendix 1: A Sample (Redacted) Executive Community Speech Calendar
      • Appendix 2: Questioning Tactics for Executive Speech Development
      • Appendix 3: How to Co-Question with a Conference Chair
      • Chapter Notes
      • Bibliography
      • Index

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