Description
Book SynopsisCourtland L. Bovée and John V. Thill havebeen leading textbook authors for more than two decades, introducing millionsof students to the fields of business and business communication. Theiraward-winning texts are distinguished by proven pedagogical features, extensiveselections of contemporary case studies, hundreds of real-life examples,engaging writing, thorough research, and the unique integration of print andelectronic resources. Each new edition reflects the authors' commitment tocontinuous refinement and improvement, particularly in terms of modeling thelatest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at GrossmontCollege in San Diego, where he has received teaching honors and was accordedthat institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominentcommunications consultant who has worked with organizations ranging from Fortune500 multinationals to entrepreneurial start-ups. He f
Table of Contents
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Professional Communication in a Digital, Social, Mobile World
2. Interpersonal Communication Skills
3. Collaboration and Business Etiquette
4. Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
5. Planning Business Messages
6. Writing Business Messages
7. Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
8. Crafting Messages for Digital Channels
9. Writing Routine and Positive Messages
10. Writing Negative Messages
11. Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
12. Planning Reports and Proposals
13. Writing and Completing Reports and Proposals
14. Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
15. Building Careers and Writing Résumés
16. Applying and Interviewing for Employment
