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Book Synopsis
Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides the reader with insights into the development of its history, so as to understand the sustainable business practices and why it is essentially important in marketing of business.

Evolution Sustainability Marketing

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    A Hardback by Elisa Gomez Gonzalez

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      Publisher: Arcler Education Inc
      Publication Date: Publication Date: 01/12/2018
      ISBN13: 9781773614892, 978-1773614892
      ISBN10: 1773614894

      Description

      Book Synopsis
      Evolution Sustainability Marketing examines various aspects of sustainability marketing including an extensive historical overview of sustainable development and related concepts. It includes definitions of sustainability, sustainable development, importance and the evolution of CSR practices. Provides the reader with insights into the development of its history, so as to understand the sustainable business practices and why it is essentially important in marketing of business.

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