Description
Book SynopsisAuthor Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf''s 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events,including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully b
Table of Contents
Foreword by Lisa Hurley, Editor at Special Events Magazine ix
Preface xi
Acknowledgments xv
PART ONE: All About BUSINESS
Point 1 You and the Events Business 3
Point 2 Develop Your Strategy 9
Point 3 Meet the Client 15
Point 4 Build the Business 21
Point 5 Venue Essentials 35
Point 6 Manage the Money 71
Point 7 Present the Proposal 87
Point 8 The Event Cabinet 101
PART TWO: All About DESIGN
Point 9 Tabletops and Other Décor Props 125
Point 10 Creative Event Concepts 149
Point 11 Burst into Weddings 195
Appendix: Understanding Our Clients and Staff Better: Four Behavioral Styles 213
Select Resources 223
Index 229
