Description

Book Synopsis
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.

Table of Contents

Foreword— liz Bigham viii

Series Editor Foreword— dr. Joe Goldblatt, Csep ix

Preface xi

In Appreciation Of xviii

1 What Is an Event and What Is Event Marketing? 1

2 The Evolution of Event Marketing 27

3 The Theory and Practice of Event Marketing 49

4 Sponsorship and Cause-Related Event Marketing 87

5 E-Event Marketing 111

6 Entertainment and Festival Event Marketing 137

7 Corporate Event Marketing 163

8 Association, Convention, and Exhibition Event Marketing 185

9 Social Event Marketing 211

10 Future Forces and Trends in Event Marketing 231

11 Event Marketing Case Studies 255

12 Resources 273

Index 294

Event Marketing How to Successfully Promote s

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    A Hardback by C. A. Preston

    2 in stock

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      View other formats and editions of Event Marketing How to Successfully Promote s by C. A. Preston

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 23/03/2012
      ISBN13: 9780470891070, 978-0470891070
      ISBN10: 0470891076

      Description

      Book Synopsis
      A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.

      Table of Contents

      Foreword— liz Bigham viii

      Series Editor Foreword— dr. Joe Goldblatt, Csep ix

      Preface xi

      In Appreciation Of xviii

      1 What Is an Event and What Is Event Marketing? 1

      2 The Evolution of Event Marketing 27

      3 The Theory and Practice of Event Marketing 49

      4 Sponsorship and Cause-Related Event Marketing 87

      5 E-Event Marketing 111

      6 Entertainment and Festival Event Marketing 137

      7 Corporate Event Marketing 163

      8 Association, Convention, and Exhibition Event Marketing 185

      9 Social Event Marketing 211

      10 Future Forces and Trends in Event Marketing 231

      11 Event Marketing Case Studies 255

      12 Resources 273

      Index 294

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