Description
Book SynopsisPresents an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up fresh markets and regimes of consumption.
Trade Review"The Comaroffs are among the very finest anthropologists working anywhere in the world today. As genuine leaders of the discipline, every new book they publish is an event and this one is no exception. Ethnicity, Inc. will be a watershed for anyone looking for new ways to explain our neoliberal world. This extraordinarily lucid book is one of the most ambitious, wide-ranging, and thought-provoking pieces of anthropological scholarship written over the last few decades; it sets a standard other scholars can only hope to emulate." - Matti Bunzl, University of Illinois at Urbana-Champaign"
