Description
Book SynopsisIntroduction.- Part I: Design & Production.- Stakes of Globalization and the Aesthetic Challenges of Traditional Fashion Design in Tunisia: Traditional Clothing Design in Sfax as a Model.- Challenges of Fashion Entrepreneurs During Seasonal Festivities in Ghana: A Case Study of Fashion Designers in the Ghana National Tailors and Dressmakers’ Association in the Accra Metropolis.- Exploring Influences of Regional and Tribal Heritage in Fashion Design and Local Brands: A Case Study of Saudi Arabia.- Ethnicity and Fashion in the Manufacturing Industry: Namibian Perspective from Dinapama.- The Competitive Situation of the Ghanaian Ethnic Fashion Industry Using Porter’s Five Forces Competitive Strategy Model.- Part II: Fashion Communication.- Ethnicity and Fashion: Relationships? A Bibliometric Mapping.- Navigating Cultural Appropriation and Authenticity of the Namibian Aaawambo Tribe Fashion.- Visual Markers of Ethnicity: Exploring Cultural Representation in African Fashion Brands Online.- From Margins to Mainstream: Understanding Consumer Perceptions in Delivering Ethnic Minority Fashion in China.- Commodification of Ethnic Cultural Symbols in Fashion: A Social Sustainability Perspective.- What Boundaries Were Mediated or Eliminated Through Transhumanist Ethnicity? A Perspective from Chinese Virtual Fashion Influencers.- Part III: Business Strategies.- Berber Fashion in North Africa: Between Tradition, Management, Marketing, and Entrepreneurship.- Current Status and Future Prospects of Ethnic Fashion Industries in Sri Lanka.- Beyond the Threads: Navigating Consumer Perceptions of Ethnic Fashion Appropriation vs. Appreciation.- Honouring Tradition: Bow, Arrow, Animal Skin and Patchlappies in Namibia’s Fashion Industry — A San/Khoe Khoe and Ovaherero Ethnic Perspective.- Cultural Dynamics and Consumer Behaviour: A Global Perspective on Ethnic Fashion.- Ethnic Diversified Brand Personality Perception.- 19. Heritage Meets Innovation: The Role of Ethnic Influence and Sustainability in Contemporary Fashion Design.- 20. Comparing the Effects of ‘Showing Available Product’ vs. ‘Showing Unavailable Product’ by Social Media Influencers for Luxury Fashion Brands in China.
