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Book Synopsis
Una obra capital para uno de los grandes fenómenos actuales: dar sentido a los museos, ilustrar su gestión y orientar el marketing.

Estrategias y marketing de museos

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    By Philip Kotler

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      Publisher: Editorial Ariel
      Publication Date: 1/1/2001
      ISBN13: 9788434466272, 978-8434466272
      ISBN10: 8434466279

      Description

      Book Synopsis
      Una obra capital para uno de los grandes fenómenos actuales: dar sentido a los museos, ilustrar su gestión y orientar el marketing.

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