Estrategias y marketing de museos

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by Philip Kotler Short Description:

Una obra capital para uno de los grandes fenómenos actuales: dar sentido a los museos, ilustrar su gestión y orientar... Read more

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Publisher: Editorial Ariel
Publication Date: 1/1/2001
ISBN13: 9788434466272, 978-8434466272
ISBN10: 8434466279