Description

For undergraduate courses in services marketing.

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Essentials of Services Marketing

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£66.99

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Paperback / softback by Jochen Wirtz

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Short Description:

For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and... Read more

    Publisher: Pearson Education Limited
    Publication Date: 29/06/2022
    ISBN13: 9781292425191, 978-1292425191
    ISBN10: 1292425199

    Number of Pages: 680

    Non Fiction , Business, Finance & Law

    Description

    For undergraduate courses in services marketing.

    As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

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