Description

Book Synopsis
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.

Table of Contents
Chapter 1 Introduction Chapter 2 Client Relations Chapter 3 Personnel Chapter 4 Research Chapter 5 Crisis Communication Chapter 6 Finance Chapter 7 Technology Chapter 8 Legal Issues Chapter 9 Ethics Chapter 10 Conclusion

Essentials of Public Relations Management

    Product form

    £37.80

    Includes FREE delivery

    RRP £42.00 – you save £4.20 (10%)

    Order before 4pm tomorrow for delivery by Fri 7 Aug 2026.

    A Paperback by Edward J. Lordan

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Essentials of Public Relations Management by Edward J. Lordan

      Publisher: Rowman & Littlefield Publishers
      Publication Date: Publication Date: 1/1/2003 12:00:00 AM
      ISBN13: 9780830415946, 978-0830415946
      ISBN10: 0830415947

      Description

      Book Synopsis
      Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.

      Table of Contents
      Chapter 1 Introduction Chapter 2 Client Relations Chapter 3 Personnel Chapter 4 Research Chapter 5 Crisis Communication Chapter 6 Finance Chapter 7 Technology Chapter 8 Legal Issues Chapter 9 Ethics Chapter 10 Conclusion

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account