Description

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.

Available with McGraw-Hill Connect® and SmartBook 2.0.

Essentials of Marketing Research ISE

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£56.99

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Paperback / softback by Joseph Hair , Mary Celsi

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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 06/03/2023
    ISBN13: 9781266261503, 978-1266261503
    ISBN10: 1266261508

    Number of Pages: 448

    Non Fiction , Business, Finance & Law

    Description

    Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.

    Available with McGraw-Hill Connect® and SmartBook 2.0.

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