Description
Book SynopsisEssentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.
Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.
A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini case
Table of Contents
Part I: Introduction
1: Business Research for The Twenty-First Century
2: Overview of the Research Process
3: Ethics in Business Research
Part II: Beginning the Research
4: Defining the Research Problem and Reviewing the Literature
5: The Nature and Sources of Secondary Business Data Chapter
6: Conceptualization and Research Design
Part III: Sampling and Data Collection
7: Sampling Approaches and Considerations
8: Methods of Collecting Primary Data
9: Measurement and Scaling
10: Questionnaire Design
Part IV: Analysis and Interpretation of Data
11: Basic Data Analysis for Qualitative Research
12: Basic Data Analysis for Quantitative Research
13: Testing Hypotheses in Quantitative Research
14: Examining Relationships Using Correlation and Regression
15: Other Multivariate Techniques
Part V: Communicating the Results
16: Reporting and Presenting Research
