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Book Synopsis

Chapter 1: The Challenging and Changing B2B Landscape.- Chapter 2: Marketing Theories under the B2B Lens.- Chapter 3: B2B Marketing Mix.- Chapter 4: Exploring B2B Marketing Strategies.- Chapter 5: Ethics and Sustainability in B2B Marketing.- Chapter 6: Competitive Advantage through B2B Marketing.- Chapter 7: B2B Marketing in the Service Era.- Chapter 8: Servitization.- Chapter 9: B2B Marketing Technology.- Chapter 10: Leadership and People in B2B Marketing.- Chapter 11 Supply Networks in B2B.- Chapter 12: Artificial intelligence in B2B Marketing.

Essential B2B Marketing Strategies

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    A Paperback by Naushaba Chowdhury

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      View other formats and editions of Essential B2B Marketing Strategies by Naushaba Chowdhury

      Publisher: Palgrave Macmillan
      Publication Date: 7/2/2025
      ISBN13: 9783031911033, 978-3031911033
      ISBN10: 3031911032
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      Chapter 1: The Challenging and Changing B2B Landscape.- Chapter 2: Marketing Theories under the B2B Lens.- Chapter 3: B2B Marketing Mix.- Chapter 4: Exploring B2B Marketing Strategies.- Chapter 5: Ethics and Sustainability in B2B Marketing.- Chapter 6: Competitive Advantage through B2B Marketing.- Chapter 7: B2B Marketing in the Service Era.- Chapter 8: Servitization.- Chapter 9: B2B Marketing Technology.- Chapter 10: Leadership and People in B2B Marketing.- Chapter 11 Supply Networks in B2B.- Chapter 12: Artificial intelligence in B2B Marketing.

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