Description
Book SynopsisThe Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.
Trade ReviewThe value of publications like this is enormous. The
Epica Book helps us remember what was great and why it was great. -- Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota (praise for Epica Book 26)
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy! -- Amir Kassaei, Chief Creative Officer, DDB Group, Germany (praise for Epica Book 25)
This is the closest you'll get to a 'how to' book on creative advertising. -- John Pallant, Regional Creative Director, Saatchi & Saatchi, ME (Praise for Epica Book 25)
Table of ContentsIntroduction Foreword 2013 Winners The Jury Awards Ceremony Annual Report Grand Prix 2013 Midttrafik, “Back on the Bus” McDonald’s, “Great Coffee” The Microloan, “Small Change” Troy Public Library, “Burn After Reading” Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated Index
