Description

Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Entry Strategies for International Markets

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£42.50

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Paperback / softback by Franklin R. Root

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 02/10/1998
    ISBN13: 9780787945718, 978-0787945718
    ISBN10: 0787945714

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    Sage Advice on Going Global

    Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
    --Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

    The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

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