Description
Book SynopsisAs business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurship Skills for New Ventures continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.
Focusing on the entrepreneurial start-up process, the fourth edition of Entrepreneurship Skills for New Ventures takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include:
- New exercise on analyzing the lean entrepreneurship option
- Entrepreneurial profiles of small-business owners
- Personal applications for students to apply questions to their new venture or a current business
- Global and domestic cases
- Elevator pitch assignments that put students in the venture capitalist position
- Application exercises and situations covering specific text concepts
- Business plan prompts to help students construct a business plan over the course of a semester
Featuring pedagogical tools like review questions and learning outcomes, as well as online materials that expand upon skill development and offer instructor resources, the fourth edition of Entrepreneurship Skills for New Ventures is the perfect resource for instructors and students of entrepreneurship.
Table of ContentsPart I: Selecting The New Venture 1. What's Entrepreneurship About? Do You Want to Start Your Own Business? 2. New Venture Options: Do You Want to Start a New Business, Buy One, be a Franchisee, or a Corporate or Nonprofit Entrepreneur? 3. What Business? How do You Find Opportunities and Develop a Business Model? 4. How do You Assess the Chances of Venture Success? Feasibility Analysis and Protecting the Business Model Legally Part II: Planning The New Venture 5. Business Planning: What's Your Legal Form and Strategy? 6. The Marketing Plan: Who are Your Customers? 7. The Location and Layout Plan: What Facilities do You Need? 8. The Operations Plan: How Will You Make the Product? 9. The Human Resource Plan: How do You Develop the New Venture Team and Employees? 10. The Finance Plan: How Much Money do You Need? Part III: Financing And Controlling The New Venture 11. Sources of Funds: Where do You Get the Money? 12. Controls: How do You Keep the New Venture on Track?
