Description
Book SynopsisThe third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and dilemmas, presented as paradoxes for each chapter. It offers insights into the entrepreneurial process and challenges readers to assess the paradoxes and pitfalls encountered on an entrepreneurial journey.
Key benefits include:
-
- Opportunities for student involvement through theory, paradoxes, actions, and exercises
- Real-life international case stories by high profile entrepreneurship scholars, such as William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig
- Latest thinking on phenomena such as sustainability, nascent entrepreneurship, design thinking, the circular economy and technology entrepreneurship.
All undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer. It is ideal for undergraduate students on introductory courses in entrepreneurship, as well as more advanced students interested in entrepreneurial opportunities and processes.
Trade Review'This highly useful textbook presents a broad view on entrepreneurship, including entrepreneurial action in new and established firms, associations, government agencies etc. It does so in a refreshing way by drawing on theoretical insights and by putting them into the context of exciting practical examples. Enjoy your deep dive into entrepreneurship!' -- Marc Gruber, EPFL, Switzerland, co-author of Where to Play: 3 steps for discovering your most valuable market opportunitie
Table of ContentsContents: Preface Introduction SECTION 1: WELCOME TO ENTREPRENEURSHIP 1. What is entrepreneurship? 2. Who is the entrepreneur? SECTION 2: THE ENTREPRENEURIAL PROCESS 3. Emergence of opportunities 4. Evaluation of opportunities 5. Organisation of opportunities 6. Nascent entrepreneurship SECTION 3: THE ENTREPRENEURIAL CONTENT 7. Resources 8. Networks 9. The business plan 10. Design thinking SECTION 4: THE ENTREPRENEURIAL CONTEXT 11. Intrapreneurship 12. Social entrepreneurship 13. Public entrepreneurship 14. Entrepreneurship policy 15. Technology entrepreneurship 16. Synthesis and recap Index
