Description

Book Synopsis
A study of Kenya's small-scale manufacturers. The book takes a sub-sector approach, focusing on the particular industries of tailoring, woodwork and metalwork. It investigates the development of these sub-sectors by taking a strategic management approach.

Table of Contents
Chapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3 Conceptual Framework for Industry Analysis and Methodological Issues Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork Chapter 6 Industry Analysis: Metalwork Chapter 7 Entrepreneurship and Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9 Bibliography

Entrepreneurship in Microenterprises A Strategic

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    A Paperback / softback by Kenneth R. Gray, William Cooley, Bertha Mutai-Kaimenyi

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      Publisher: University Press of America
      Publication Date: 19/12/1995
      ISBN13: 9780761801405, 978-0761801405
      ISBN10: 0761801405

      Description

      Book Synopsis
      A study of Kenya's small-scale manufacturers. The book takes a sub-sector approach, focusing on the particular industries of tailoring, woodwork and metalwork. It investigates the development of these sub-sectors by taking a strategic management approach.

      Table of Contents
      Chapter 1 Contents: Entrepreneurship in Micro-enterprises: An Introduction Chapter 2 The General Environment of Micro-enterprises in Kenya Chapter 3 Conceptual Framework for Industry Analysis and Methodological Issues Chapter 4 Industry Analysis: Textiles Chapter 5 Industry Analysis: Woodwork Chapter 6 Industry Analysis: Metalwork Chapter 7 Entrepreneurship and Micro-enterprise Development Chapter 8 Jua Kali: Gap Analysis Chapter 9 Bibliography

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