Description
Book SynopsisAbout our authors
Bruce R. Barringer is a Professor and Department Head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. and the Student Ventures chairs. Barringer received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs.
Barringer's work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and several other outlets. He is the author or coauthor of 5 books, including
Table of Contents
PART 1: DECISION TO BECOME AN ENTREPRENEUR - Introduction to Entrepreneurship
PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS
- Recognizing Opportunities and Generating Ideas
- Feasibility Analysis
- Developing an Effective Business Model
- Industry and Competitor Analysis
- Writing a Business Plan
PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
- Preparing the Proper Ethical and Legal Foundation
- Assessing a New Venture's Financial Strength and Viability
- Building a New-Venture Team
- Getting Financing or Funding
PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
- Unique Marketing Issues
- The Importance of Intellectual Property
- Preparing for and Evaluating the Challenges of Growth
- Strategies for Firm Growth
- Franchising
