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Book Synopsis
This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Entrepreneurial Marketing: Global Perspectives

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    A Hardback by Zubin Sethna, Rosalind Jones, Paul Harrigan

    £70.29

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      Book details

      Publisher Emerald Publishing Limited
      Published 5 July 2013
      ISBN-13 9781781907863
      978-1781907863
      ISBN-10 1781907862

      Description

      Book Synopsis
      This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

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