Description
Book SynopsisThis book will empower anyone who works in education foster more support in Congress and state legislatures. It is full of practical how-to skills, personal anecdotes, and success stories that teach from experience. Empowering School Leaders is tailored for educators and designed to show them how to increase their political clout in the fight for education.
Trade ReviewJoel Blackwell ... demystifies the lobbying process in an effort to increase the political clout of anyone interested in affecting educational issues. * School Administrator *
Aimed at educators who want to foster more support in Congress and state legislatures, this text contains instructions on important, necessary skills and examples of successful campaigns. * Reference and Research Book News *
Table of ContentsPart 1 Part I: People in Politics Chapter 2 The Lobbyists: The Paid Professionals Who Usually Don't Smoke Cigars Chapter 3 Ordinary People: The Volunteers Who Make Things Happen Chapter 4 The Politicians: How Do They Want to Be Influenced Part 5 Part II: The Process Chapter 6 The Process Chapter 7 Attitude: How to Get Your Mind in the Right Place Chapter 8 Association: Special Interest Groups Make It All Happen Chapter 9 Relationship is Everything Chapter 10 Craft a Message to Penetrate the Cluttered Politician's Face Chapter 11 Media Lobbying: Using Editorial Pages to Influence Politicians Chapter 12 Money: A Moral, Ethical, Legal, Effective Tool to Achieve Your Goals Chapter 13 Key Contacts: The Only System That Works Part 14 Appendix A: How You Gonna Call? Effectiveness Rating for Forms of Communication Part 15 Appendix B: Seven Steps for Creating a Powerful In-Person Encounter Part 16 Appendix C: Be-Attitudes to Help You Succeed, Persevere, and Recover Part 17 Appendix D: Letters, E-mails, Faxes, and How to Make Them Work
