Employer Branding als Bestandteil einer ganzheitlichen Markenführung

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Paperback / softback by Prof. Dr. Manfred Kirchgeorg , Birgit Sponheuer Short Description:

Birgit Sponheuer zeigt, wie eine Employer Branding-Strategie in Abstimmung mit der konsumentengerichteten Markenführung erfolgreich entwickelt und umgesetzt werden kann. Read more

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Publisher: Gabler
Publication Date: 27/01/2010
ISBN13: 9783834919229, 978-3834919229
ISBN10: 3834919225

Number of Pages: 339

Non Fiction , Business, Finance & Law