Description
Book Synopsis
Professional practice in the design and execution of employee survey programs has evolved tremendously over the past decade. Advances in technology and enthusiastic new interest in talent analytics have combined to create an exciting space with a good deal of innovation along methodological lines, matched by renewed interest in the strategic role of surveys and sensing for improving organizational effectiveness. Providing solid grounding in the basic issues of content development, interpreting results, and driving action, this book also addresses cutting-edge topics in the area of survey analytics (including applications of computational linguistics and artificial intelligence). Significant emphasis is given to ethical issues which are particularly salient given the zeitgeist for ensuring the protection of data and the privacy of survey respondents. The book is appropriate for use in advanced graduate level courses in survey research and will be a valuable shelf resource for survey pra
Table of Contents
Chapter 1. Employee Surveys and Sensing: Challenges and Opportunities William H. Macey and Alexis A. Fink Chapter 2 Strategic Surveying for Driving Organizational Change: A Very 3M Story Karen B. Paul and Kristofer J. Fenlason Chapter 3. Improving the Design and Interpretation of Sample Surveys in the Workplace Paul M. Mastrangelo Chapter 4. Exploring the Universe of Pulse Surveys & Continuous Listening Opportunities Jeffrey A. Jolton and Cameron Klein Chapter 5 Lifecycle Surveys: Individual and Organizational Journeys Jeffrey Saltzman, Scott Brooks, and Victoria Hendrickson Chapter 6 Design and Application of Employee Engagement Surveys: An Evidence-Based Approach John P. Meyer Chapter 7. Focus Groups: Blending Qualitative and Quantitative Methodology to Improve the Survey Process Jeffrey M. Cucina and Ilene F. Gast Chapter 8. Strategic Climate Research: How What We Know Should Influence What We Do Benjamin Schneider Chapter 9. The Unique Role of Corporate Culture in Employee Listening Systems Daniel Denison, Marcus Dickson, Michelle Mullins, and Jessie Sanchez Chapter 10. Employee Preferences: Why They Matter and How to Measure Them Diane Daum and Jennifer Stoll Chapter 11. How Did We Do? Survey Benchmarking and Normative Data Elizabeth A. McCune and Sarah R. Johnson Chapter 12. Writing Organizational Survey Items that Predict What Matters in Organizations Daniel Ingels, Kathryn Keeton, and Christiane Spitzmueller Chapter 13. Open-ended questions: The role of Natural Language Processing and Text Analytics Subhadra Dutta and Eric O'Rourke Chapter 14. Is the Engagement Survey The Only Way? Alternative Sources for Employee Sensing Madhura Chakrabarti and Elizabeth A. McCune Chapter 15. Mechanics of Survey Data Analysis Melinda J. Moye and Alison L. O'Malley Chapter 16. Taking Action to Drive Change through Survey Key Driver Analysis Jeff W. Johnson Chapter 17. Linkage Analysis: Tying Employee Attitudes to Business Outcomes Shawn Del Duco, Patrick Hyland, David Reeves, and Anthony Caputo Chapter 18. Optimizing Differences Between Groups is Important: Examples from Applied Settings Paul Bliese, Eliza Wicher, and Dhuha "Dee" Abdulsallam Chapter 19. Data Visualization Evan F. Sinar Chapter 20. Creating and Delivering the Executive Presentation: Telling the Story of the Survey Sarah R. Johnson Chapter 21. Artificial Intelligence-Augmented Action Taking Sara P. Weiner and Melissa McMahan Chapter 22. Rediscovering the Art of Surveys for Organization Change Allan H. Church and Melissa McMahan Chapter 23. Employee Survey Research: A Critical Review of Theory and Practice Lewis Garrad and Patrick K. Hyland Chapter 24. From Identified Surveys to New Technologies: Employee Privacy and Ethical Considerations Lise M. Saari and Charles A. Scherbaum Chapter 25. Managing Workplace Job Attitudes and Performance in Organizations with Labor Unions Jim Harter and Denise McLain Chapter 26. Current and Future Trends in Employee Survey Practice: A View from Employee Survey Practitioners Christopher T. Rotolo, Christina Fleck, and Brittnie Shepherd Chapter 27. Employee Surveys Move into the Future: A Tale of Evolution, Revolution and Speed Bumps Allen I. Kraut
