Description
Book SynopsisSusan Walker, a leading figure in engagement and communication measurement, directed blue chip and public sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).
Trade Review"Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action" * Suzanne Peck, President, Institute of Internal Communication and MD Sequel Group *
"From her long and extensive background in research in both the UK and US, Susan Walker has written an excellent primer for anyone about to conduct any sort of employee research. Frankly, in this chaotic and breathtakingly changing world, I can't imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favor and keep her book nearby for ready reference any time you need to know what employees really believe." * Roger D’Aprix, ABC and IABC Fellow *
"Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people's sense of being valued by the BBC doubled after our major cultural change programme.. Result!" * Greg Dyke, BBC Director General 2000 - 2004 and media executive *
Table of Contents
- Chapter - 00: Introduction;
- Section - ONE: Measurement;
- Chapter - 01: Defining your objectives;
- Chapter - 02: Involving and communicating with employees;
- Chapter - 03: Data or discussion?;
- Chapter - 04: Qualitative techniques and methods;
- Chapter - 05: Lies, damned lies and statistics;
- Chapter - 06: Questionnaire development and design;
- Chapter - 07: Maximizing response rates;
- Section - TWO: Strategy;
- Chapter - 08: Burning issues for your research to cover;
- Chapter - 09: Emerging issues;
- Chapter - 10: Understanding, interpreting and getting the most from your data;
- Chapter - 11: Turning the results into the organizational story;
- Chapter - 12: An international perspective;
- Chapter - 13: Making the business case;
- Section - THREE: Implementation;
- Chapter - 14: Lights… Sound… Action!;
- Chapter - 15: The six key stages;
- Chapter - 16: Putting the action plan in place;
- Chapter - 17: Who is responsible for taking action?;
- Chapter - 18: Translating action points into action implementation;
- Chapter - 19: Keeping the research alive and well;
- Chapter - 20: What does the future hold?
