Description

Book Synopsis
The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.

Table of Contents
  • Acknowledgments
  • Introduction
  • 1. The Rise of Political Consultants
  • 2. The Development of Political Direct Mail
  • 3. The Presidential Election of 1964
  • 4. After Goldwater
  • 5. Debates over Campaign Finance Reform
  • 6. The Formation of the New Right
  • Epilogue
  • Notes
  • Bibliography

Empire of Direct Mail

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    A Paperback by Takahito Moriyama

    £999.99

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      Book details

      Publisher MP-KAN Uni Press of Kansas
      Published 8/26/2022 12:00:00 AM
      ISBN-13 9780700633418
      978-0700633418
      ISBN-10 0700633413
      Also in:
      Political ideologies and movements

      Description

      Book Synopsis
      The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.

      Table of Contents
      • Acknowledgments
      • Introduction
      • 1. The Rise of Political Consultants
      • 2. The Development of Political Direct Mail
      • 3. The Presidential Election of 1964
      • 4. After Goldwater
      • 5. Debates over Campaign Finance Reform
      • 6. The Formation of the New Right
      • Epilogue
      • Notes
      • Bibliography

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