Description

Book Synopsis
It has been estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book should enable readers to dramatically improve their sales performance, and enjoy it at the same time. Areas covered include: motivating people to talk to you; finding out what they really, really need; proposing solutions; addressing concerns; and achieving a genuine win-win close.

Emotional Selling

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A Paperback / softback by David Yule

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    View other formats and editions of Emotional Selling by David Yule

    Publisher: Management Books 2000 Ltd
    Publication Date: 03/12/2002
    ISBN13: 9781852524210, 978-1852524210
    ISBN10: 1852524219
    Also in:
    Sales and marketing

    Description

    Book Synopsis
    It has been estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book should enable readers to dramatically improve their sales performance, and enjoy it at the same time. Areas covered include: motivating people to talk to you; finding out what they really, really need; proposing solutions; addressing concerns; and achieving a genuine win-win close.

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