Description

Book Synopsis

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.

How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.

Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15+ years of global business and startup expertise. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.

Emotional Capital for the Triple Win

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    RRP £25.99 – you save £3.90 (15%)

    Order before 4pm today for delivery by Thu 6 Aug 2026.

    A Hardback by Elena V. Amber

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      Publisher: Practical Inspiration Publishing
      Publication Date: Publication Date: 1/24/2025
      ISBN13: 9781788607001, 978-1788607001
      ISBN10: 1788607007

      Description

      Book Synopsis

      A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity.

      How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world.

      Elena V. Amber is a founder, doctoral researcher, and award-winning author with 15+ years of global business and startup expertise. Her doctoral research merges behavioral psychology and economics with neuroscience to examine factors impacting sustainable consumption at the nexus with impulsive buying behavior.

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