Description
Book SynopsisWill Artificial Intelligence replace Human Creativity in Advertising? The Creative Directors' Perspective.- A Thorough Evaluation of Demand Prediction Models: Machine Learning, Deep Learning, and Statistical Techniques for Import Businesses.- System Architecture for Real-Time Health Monitoring Using Apple Watch and HealthKit.- Security Aspects of Collecting and Transmitting Health Data from Apple Watch to Healthcare Systems.- Towards Low and No Code Programming in Graph Databases with Forms, Natural Language Querying, and Visualization.- Navigating Education 5.0: The Role of Scientific Production in Accounting and Society 5.0.- How Artificial Intelligence is being used by Strategic Communication Professionals.- Transparency and Tax: Examining the Tension Between ESG Reporting and Tax Aggressiveness.- Exploring the Role of Perceived Immersion and Enjoyment in Shaping Behavioral Intentions: A Virtual Reality Tourism Experience in Bosnia and Herzegovina.- Customer Attitudes Towards E-commerce in Bosnia and Herzegovina: What happened between 2023 and 2024?.- Design and Implementation of a Hospital Information System Data Model: Theoretical Foundations and Technical Insights.