Description
Book SynopsisPraise for EMAIL MARKETING by the NUM8ERS At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ''Email Marketing Best Practices,'' clearly explains how to make your campaigns perform measurably better. The secret''s in your test results.
Anne Holland, President, MarketingSherpa
Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you''ll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.
Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK
Baggott''s wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who want
Trade Review
"I would challenge anyone...not to gain something from reading this book." (Marketing Direct, January 2008)
Table of Contents
Intro By the numbers: what’s it all about?
1. What is marketing's goal?
2. Is email the perfect marketing tool?
3. What's wrong with email?
4. Subscriber engagement: what matters?
5. Building a killer database.
6. Segmenting for relevance.
7. Finding or creating relevant content.
8. The role of email in viral & word of mouth marketing.
9. Analytics that matter.
10. Testing against your goals.
11. Using surveys, forms, & other feedback tools.
12. Triggers, transactions, and integration.
13. Are you a spammer?
