Description

In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena’s circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney’s normative vision of princesshood and central to Disney’s claims of diversification. This multi-layered analysis of Disney’s mediated Latina girlhood interrogates the complex relationship between the U.S.’s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.

Elena, Princesa of the Periphery: Disney’s Flexible Latina Girl

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Hardback by Diana Leon-Boys

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In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this... Read more

    Publisher: Rutgers University Press
    Publication Date: 17/03/2023
    ISBN13: 9781978830189, 978-1978830189
    ISBN10: 1978830181

    Number of Pages: 182

    Non Fiction , Art & Photography

    Description

    In the summer of 2016, Disney introduced its first Latina princess, Elena of Avalor. Princesa of the Periphery explores this Disney property using multiple case studies to understand its approach to girlhood and Latinidad. Following the circuit of culture model, author Diana Leon-Boys teases out moments of complex negotiations by Disney, producers, and audiences as they navigate Elena’s circulation. Case studies highlight how a flexible Latinidad is deployed through corporate materials, social media pages, theme park experiences, and the television series to create a princess who is both marginal to Disney’s normative vision of princesshood and central to Disney’s claims of diversification. This multi-layered analysis of Disney’s mediated Latina girlhood interrogates the complex relationship between the U.S.’s largest ethnic minority and a global conglomerate that stands in for the U.S. on the global stage.

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