Description

Book Synopsis
Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.

Trade Review
"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)

Table of Contents
Foreword by Peter Keen.

Contributors.

Series Preface by Rudy Hirschheim.

Introduction to B2C Strategies and Models (Steve Elliot).

Internet Retailing in Australia (Steve Elliot).

Internet Retailing in Denmark (Niels Bjørn-Andersen).

Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

Internet Retailing in Hong Kong, China (Matthew Lee).

Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

Internet Retailing in the United States (Don Lloyd Cook, et al.).

Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).

Research Model and Theoretical Implications (Steve Elliot).

Conclusion (Steve Elliot).

References.

Index.

Electronic Commerce B2c Strategies and Models

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    A Hardback by Steve Elliott

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      Book details

      Publisher John Wiley & Sons Inc
      Published 15 February 2002
      ISBN-13 9780471487050
      978-0471487050
      ISBN-10 0471487058
      Also in:
      E-commerce: business aspects Internet guides and online services

      Description

      Book Synopsis
      Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.

      Trade Review
      "…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)

      Table of Contents
      Foreword by Peter Keen.

      Contributors.

      Series Preface by Rudy Hirschheim.

      Introduction to B2C Strategies and Models (Steve Elliot).

      Internet Retailing in Australia (Steve Elliot).

      Internet Retailing in Denmark (Niels Bjørn-Andersen).

      Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

      Internet Retailing in Hong Kong, China (Matthew Lee).

      Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

      Internet Retailing in the United States (Don Lloyd Cook, et al.).

      Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).

      Research Model and Theoretical Implications (Steve Elliot).

      Conclusion (Steve Elliot).

      References.

      Index.

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