Description

Book Synopsis

This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non-technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries.

Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in-depth case studies from across Europe, North America, Latin America, Asia, and Africa, this book emphasizes the need to study how institutions, culture, and politics shape the processes of technology diffusion in each context. It asks: what are the uses of social networks in election campaigns in different countries?; what are the factors that lead to social networks playing an important role in the elections of a given country? International and comparative in focus, the book brings together work on the uses of social networks (Facebook, X (formerly Twitter), WhatsApp, TikTok, Instagram, Telegram, and mo

Elections and Social Networks around the World

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    £175.75

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    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Hardback by Erica Guevara

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      Publisher: Taylor & Francis Ltd
      Publication Date: 1/28/2024
      ISBN13: 9781032572307, 978-1032572307
      ISBN10: 1032572302
      Also in:
      Elections and referenda / suffrage

      Description

      Book Synopsis

      This book analyzes the role of social networks during electoral campaigns around the world, taking into account the non-technological particularities (political, electoral, social, economic, cultural) of the media configurations of different countries.

      Political parties all over the world engage in real virtual battles to appear at the cutting edge of technology. Providing in-depth case studies from across Europe, North America, Latin America, Asia, and Africa, this book emphasizes the need to study how institutions, culture, and politics shape the processes of technology diffusion in each context. It asks: what are the uses of social networks in election campaigns in different countries?; what are the factors that lead to social networks playing an important role in the elections of a given country? International and comparative in focus, the book brings together work on the uses of social networks (Facebook, X (formerly Twitter), WhatsApp, TikTok, Instagram, Telegram, and mo

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