Description
Book SynopsisThe authors' inclusion of international experiences of election and exit polling expand the book's interest level beyond the domestic border - not to mention its use as a text. There are presently few publications, if any, that address the challenges and complexities of conducting this kind of research either at home or abroad.
Trade Review"
Elections and Exit Polling is an excellent basic guide to election polling, consisting of introductory material written by the editors and essays or excerpts of essay by various experts in the field." (
MAA Reviews, August 2008
) "This book is early proof that Warren Mitofsky's legacy will live on after him." (Clyde Tucker of CNN News)
“An understanding the relationship between the product and the process in election polling is often lost. This edited volume unites ideas and researchers, with quality playing the central role.” (Michael J. Brick of Westat, Inc.)
“The way [the author] conceived and constructed it is … a real joy for the reader.” (Dick Rubin of National Opinion Research Center)
Table of ContentsPreface.
Acknowledgments.
Contributors.
1. Introduction (Fritz Scheuren and Wendy Alvey).
1.1. Introduction.
1.2. Definitions.
1.3. Brief History.
1.4. A Day in the Life of An Exit Poll.
1.5. Theory and Methodology.
1.6. Recent electoral Applications.
1.7. Some Major Limitations.
1.8. Recommendations and a Few Predictions.
1.9. References.
2. The Infamous 2000 Election.
2.1. Introduction.
2.2. Analysis: Looking Back.
2.3. Data Quality.
2.4. Summary Observations.
3. 2004: Fraudulent Election?
3.1. Introduction.
3.2. The Great Election Debate.
3.3. Confidentiality-Another Side of the Controversy.
3.4. Further Research.
3.5. Summary Observations.
4. Mid-Term Elections: 2006.
4.1. Introduction.
4.2. Pre-Election Polls.
4.3. Referenda on the Ballot.
4.4. Summary Observations.
5. Globe-Trotting Consultant.
5.1. Introduction.
5.2. A Historical Look at Exit Polls From a Mexican Perspective.
5.3. Muslim Opinions on Political Reform.
5.4. A Mexican Case Study.
5.5. Pre-Election Polling in Nagano, Japan.
5.6. Swedish Public Opinion Polls.
5.7. Election Polling In Canada.
5.8. Summary Observations.
6. Looking Ahead: Recommendations for 2008 and Beyond.
6.1. Introduction.
6.2. Recommendations for the Future.
6.3. Some Recent Research.
6.4. Guidelines for Quality Polling.
6.5. Next Steps.
6.6. Summary Observations.
7. Technical Appendix.
7.1. Introduction.
7.2. Statistical Methods for Papers in This Volume.
7.3. Appendix: Survey Questions.
7.4. Additional Methodological Papers.
7.5. Summary Observations.
Author Index.
Index.
