Description

Book Synopsis
This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.

Table of Contents

Introduction
The National Annenberg Election Survey
1. The Vice Presidential Campaign
2. Campaign Management and Field Operations
3. Campaign Organization and Strategy
4. The Role of Polling
5. Advertising
6. The Campaign and the Press
7. Political Party Panel
8. Democratic/Liberal Panel
9. Republican/Conservative Panel
Index

Electing the President 2008

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    A Paperback / softback by Kathleen Hall Jamieson

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      Book details

      Publisher University of Pennsylvania Press
      Published 20 November 2009
      ISBN-13 9780812220964
      978-0812220964
      ISBN-10 081222096X
      Also in:
      Elections and referenda / suffrage Political campaigning and advertising

      Description

      Book Synopsis
      This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.

      Table of Contents

      Introduction
      The National Annenberg Election Survey
      1. The Vice Presidential Campaign
      2. Campaign Management and Field Operations
      3. Campaign Organization and Strategy
      4. The Role of Polling
      5. Advertising
      6. The Campaign and the Press
      7. Political Party Panel
      8. Democratic/Liberal Panel
      9. Republican/Conservative Panel
      Index

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