El libro rojo de las marcas

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by Luis Bassat Coen Short Description:

Guía para comprender cómo un producto -también un nombre- puede convertirse en marca reconocible y resonante.Famoso y exitoso publicista, en... Read more

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Publisher: Debolsillo
Publication Date: 7/1/2006
ISBN13: 9788483460382, 978-8483460382
ISBN10: 8483460386

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