Description
Book SynopsisCreate a sustainable revenue model that can propel your mission-driven organization into the future Effective Fund Raising: The Trustee's Role and Beyondis the result of author F. Warren McFarlan's two decades of research at Harvard Business School, along withover forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise.Social enterprise organizations have played a vibrant and important role in the USA for the past century.And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds. This bookfocuses on the steps and strategies you need to know to secure funding to fulfill your mission.Development is the lifeblood of most social enterprises, be they large or small.You'llalso discover how to harnessthe energies of the right people toensurethe long-term success ofyourdevelopmentefforts. Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization Understand the core elements of the revenue model, including governance,fees,theannual fund, capital fundraising campaigns, planned gifts, andmoreDevelop a strong plan for sustaining your organization's revenue, regardless of organization sizeBuild the skill of asking for money and lead your organization to a revenue and philanthropy orientation Many social enterprise CEOs spend over half of their time on fundraising. Why? Simplyput:without a sustainable revenue model, even the most exciting mission-driven organization will collapse.The dirty truth isthat,with no fund raising, there is no social enterprise or enduring mission.This bookwill help you shoulder the burden of fundraising and ensure the long-term success of your venture.
Table of ContentsForeword vii
Preface xi
Acknowledgments xv
Chapter 1 Asking for Money 1
Chapter 2 Governance 15
Chapter 3 The Players 29
Chapter 4 The Annual Fund 53
Chapter 5 Capital Campaign 73
Chapter 6 Planned Giving and Foundations 95
Chapter 7 Events 117
Chapter 8 Information Support 133
Chapter 9 Micro Social Enterprise Issues 147
Chapter 10 What Can I Do? 163
Bibliography 173
Index 175
