Description
Book SynopsisIn this fully updatedFifth Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, What now? and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
Table of ContentsPart I • The Conceptual Foundation Chapter 1•Defining Crisis Communication Chapter 2•Understanding Crisis Communication Theory and Practice Part II•The Lessons and Practical Application Chapter 3•Lessons on Effective Crisis Communication Chapter 4•Applying the Lessons to Produce Effective Crisis Communication Chapter 5•Lessons on Managing Crisis Uncertainty Effectively Chapter 6•Applying the Lessons for Managing Crisis Uncertainty Effectively Chapter 7•Lessons on Effective Crisis Leadership Chapter 8•Applying the Lessons for Developing Effective Crisis Leadership Part III•The Opportunities Chapter 9•Learning Through Failure Chapter 10•Risk Communication Chapter 11•Responding to the Ethical Demands of Crisis Chapter 12•Facilitating Renewal Through Effective Crisis Communication
