Description
Book SynopsisAbout our authors
Roger Blair is the Walter J. Matherly Professor and chair of economics at the University of Florida. He has been a visiting professor at the University of Hawaii and the University of California-Berkeley as well as Visiting Scholar in Residence, Center for the Study of American Business, Washington University. Professor Blair's research centers on antitrust economics and policy. He has published 10 books and 200 journal articles. He has also served as an antitrust consultant to numerous corporations including Intel, Anheuser-Busch, TracFone, Blue Cross-Blue Shield, Waste Management, Astellas Pharma, and many others.
Mark Rush is a professor of economics at the University of Florida. Prior to teaching at Florida, he was an assistant professor of Economics at the University of Pittsburgh. He has spent eight months at the Kansas City Federal Reserve Bank as a visiting scholar. Professor Rush has taught MBA classes for
Table of Contents
Brief Contents PART I: ECONOMIC FOUNDATIONS
- Managerial Economics and Decision Making
- Demand and Supply
- Measuring and Using Demand
PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS
- Production and Costs
- Perfect Competition
- Monopoly and Monopolistic Competition
- Cartels and Oligopoly
- Game Theory and Oligopoly
- A Manager’s Guide to Antitrust Policy
PART III: MANAGERIAL DECISIONS
- Advanced Pricing Decisions
- Decisions About Vertical Integration and Distribution
- Decisions About Production, Products, and Location
- Marketing Decisions: Advertising and Promotion
- Business Decisions Under Uncertainty
- Managerial Decisions About Information
- Using Present Value to Make Multi-Period Managerial Decisions
The following content is posted on www.pearsonhighered.com:
- WEB APPENDIX: The Business Plan
- WEB CHAPTER: Franchising Decisions
