Description

Book Synopsis

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.



Table of Contents
Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

ECommerce Strategy Text and Cases Springer Texts

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Order before 4pm today for delivery by Sat 20 Dec 2025.

A Paperback by Sanjay Mohapatra

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    View other formats and editions of ECommerce Strategy Text and Cases Springer Texts by Sanjay Mohapatra

    Publisher: Springer Us
    Publication Date: 8/8/2014 12:00:00 AM
    ISBN13: 9781489973443, 978-1489973443
    ISBN10: 1489973443
    Also in:
    Applications in the social and behavioural sciences Business applications Digital and IT general topics

    Description

    Book Synopsis

    ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.



    Table of Contents
    Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

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