Description

Book Synopsis

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.



Table of Contents
Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

ECommerce Strategy Text and Cases Springer Texts

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    A Paperback by Sanjay Mohapatra

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      Book details

      Publisher Springer Us
      Published 8 August 2014
      ISBN-13 9781489973443
      978-1489973443
      ISBN-10 1489973443
      Also in:
      Applications in the social and behavioural sciences Business applications Digital and IT general topics

      Description

      Book Synopsis

      ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.



      Table of Contents
      Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

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