Description
Book SynopsisObesity is one of the most pressing health issues affecting our country. This unique volume is the first to apply behavioral economicsv=the integration of psychological and economic knowledgev=to the study of eating behavior. The text demonstrates how this discipline can be used to understand why it so difficult for individuals to control their eating habits, and helps readers use this knowledge to create and improve public health nutrition programs and policies.
The text examines dietary choices and obesity through a multidisciplinary lens of biological, psychological, and social factors, and draws from the disciplines of behavioral economics, nutrition, public health, and health promotion. Based on the premise that humans are hardwired to make judgment errors and need a nudge to make decisions in their best interests, the book argues that increasing consumer well-being requires changing an individual''s personal environment. It describes the power of irrational forces that
