Description
Book SynopsisA New E-Commerce Model is Coming from the Eastit is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.
Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector.
East-Commerce enables you to:
- Understand how China''s e-commerce explosion began and where it is heading
- See where China is shaping investments and innovation all
Table of Contents
Foreword vii Preface ix
Acknowledgments xiii
About the Author xvii
The East-Commerce Video Course xix
Illustration Credit xx
Chapter 1 The Great (Technological) Leap Forward 1
Chapter 2 A Perfect Blend 15
Chapter 3 A New Breed of Companies 29
Chapter 4 Transformed Lives 51
Chapter 5 A Super-Connected World 67
Chapter 6 It Is All About Social 83
Chapter 7 Moving East (and West) 99
Chapter 8 The Connected Brand 115
Chapter 9 What Happens Next? 129
Endnotes 137
Index 145
