Description

E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field. This groundbreaking publication is the first to address the full range of Kauffer s career, from sophisticated designs for major clients including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer s work, bringing new attention to the designer s depictions of race, gender, and global politics.

E. McKnight Kauffer: The Artist in Advertising

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Hardback by Caitlin Condell , Emily Orr

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Short Description:

E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He... Read more

    Publisher: Rizzoli International Publications
    Publication Date: 13/10/2020
    ISBN13: 9780847867745, 978-0847867745
    ISBN10: 0847867749

    Number of Pages: 276

    Non Fiction , Art & Photography

    Description

    E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the field of graphic design between the wars. He drew upon the emerging visual languages of Cubism, Vorticism, and Surrealism to create a modern graphic style that shaped the development of commercial art. Through collaborations with his avant-garde peers in art, literature, and design, including the Bloomsbury Group, Marion Dorn, T.S. Eliot, Langston Hughes, Aldous Huxley, and Man Ray, Kauffer expanded the scope and impact of his field. This groundbreaking publication is the first to address the full range of Kauffer s career, from sophisticated designs for major clients including the London transport system, Random House, American Airlines, and Shell, as well as Allied propaganda posters during World War II to book covers, rugs, costumes, and stage sets. An interdisciplinary group of authors offer critical perspectives on the cultural context of Kauffer s work, bringing new attention to the designer s depictions of race, gender, and global politics.

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