Description

Book Synopsis
Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.

Driving from Japan Japanese Cars in America

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    £29.96

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    RRP £39.95 – you save £9.99 (25%)

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    A Paperback by Wanda James

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      Publisher: McFarland & Company
      Publication Date: Publication Date: 2/21/2007 12:00:00 AM
      ISBN13: 9780786431168, 978-0786431168
      ISBN10: 0786431164

      Description

      Book Synopsis
      Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.

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