Description

Book Synopsis

What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.



Trade Review

“The anthropological approach to tailoring and men’s fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution.” • Shaun Cole, University of Southampton



Table of Contents

List of Illustrations
Preface

Introduction: Men Who Shop

Chapter 1. Let’s Go Shopping
Chapter 2. Fashion Week
Chapter 3. Other Elizabethans and Digital Individuals
Chapter 4. Gazing on (In)Visibility
Chapter 5. @anthrodandy
Chapter 6. Time to Leave the Field

Conclusion: Unpacking My Bags

References
Index

Dressing Up: Menswear in the Age of Social Media

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£80.10

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RRP £89.00 – you save £8.90 (10%)

Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Hardback by Joshua M. Bluteau

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    View other formats and editions of Dressing Up: Menswear in the Age of Social Media by Joshua M. Bluteau

    Publisher: Berghahn Books
    Publication Date: 01/11/2021
    ISBN13: 9781800732766, 978-1800732766
    ISBN10: 1800732767

    Description

    Book Synopsis

    What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.



    Trade Review

    “The anthropological approach to tailoring and men’s fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution.” • Shaun Cole, University of Southampton



    Table of Contents

    List of Illustrations
    Preface

    Introduction: Men Who Shop

    Chapter 1. Let’s Go Shopping
    Chapter 2. Fashion Week
    Chapter 3. Other Elizabethans and Digital Individuals
    Chapter 4. Gazing on (In)Visibility
    Chapter 5. @anthrodandy
    Chapter 6. Time to Leave the Field

    Conclusion: Unpacking My Bags

    References
    Index

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