Description
Book SynopsisDressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated.
Trade ReviewA history no college-level fashion collection should be without. Midwest Book Review 2008 Scholarly and deeply empirical, the book's detail is wonderful. -- Caroline Evans American Historical Review This is... a very valuable book. Its insights into interwar culture and business practices will be useful for all historians of the period. -- Denise Davidson Journal of Modern History 2010 This is a solid addition to scholarly knowledge on multiple topics. Stewart clearly demonstrates the importance of her subject and has mined her sources to good effect. -- John S. Hill Canadian Journal of History 2010
Table of ContentsList of Illustrations
Acknowledgments
Introduction
Part I: Gender, Genius & Publicity
1. Couturiers/Couturières
2. Hybrid Modern
3. Publicity
Part II: Business & the Workplace
4. Business
5. The Workplace
Part III: Democratizing Fashion
6. Copying and Copyrighting
7. Shopping and Sewing
Part IV: Modern Women
8. The Politics of Modern Fashion
9. The Gender of the Modern
10. The Modern Woman?
Epilogue
Notes
Index
