Description
Book SynopsisThis book traces the interconnectedness of women’s sartorial practices and social change in 20th-century Britain. Based on a wide range of cultural texts, which include literary works, magazines, posters, advertisements and political cartoons, this study endeavours to prove that due to the metaphorical function of clothing, womenswear imparted significant information about women’s positions in society during transformative historical moments.
Table of ContentsINTRODUCTION
THEORIES OF FASHION
1.1 Fashion as Communication
1.2 Identity Formation Through Fashion: Gender, Class, Subculture, Age
THE METAPHORS WE LIVE IN – DRESS AS A METAPHOR
2.1 Conceptual Metaphor Theory and Fashion
2.2 Seeing Through Clothes – Fashion as Metaphor in Visual Culture
SARTORIAL PRACTICES AND METAPHORS IN THE REPRESENTATIONS OF THE BRITISH SUFFRAGETTES AND THE FLAPPERS
3.1 Fashionable Suffragettes
3.2 The Flappers and Their (Mis)representation in the British Media
THE UNIFORMED FEMINITY OF THE WARTIME FASHIONS
4.1 Civilians in Uniforms – Sartorial Representations of Female Identity During the WWI
4.2 Utility Fashion and Military Women of WWII
THE POST-WAR SUBCULTURAL REBELLION AND WOMEN’S FASHION OF THE TEDDY GIRLS, MODS AND PUNKS
5.1 The Teds
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5.2 The Mods
5.3 The Punks
ANTI-FASHION OF THE SECOND WAVE FEMINISM
6.1 British Second-Wave Feminism, Spare Rib, and Fashion
6.2 Feminist Fashion in Anti-feminist Cartoons
POLITICAL LEADERSHIP AND FEMALE FASHION IN THE 1990s
7.1 British Political Institutions and Their Dress Codes as Metaphors
7.2 British Women in Politics: Betty Boothroyd’s Style as a Metaphor of Tradition
CONCLUSION
Works Cited
Index
