Description

Book Synopsis
In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call style anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity. As Nakassis shows, while signs of the global, modern world are everywhere in post-liberalization India, for most of these young people this world is still very distanta paradox that results in youth's profound sense of being in between. This in-betweenness manifests itself in the ambivalent quality of style, the ways in which stylish objects are necessarily marked as counterfeit, mixed, or ironical. In order to show how this in-betweenness materializes in particular media, Nakassis ex

Doing Style Youth and Mass Mediation in South

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    A Hardback by Constantine V. Nakassis

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      Book details

      Publisher The University of Chicago Press
      Published 4/25/2016 12:00:00 AM
      ISBN-13 9780226327716
      978-0226327716
      ISBN-10 022632771X
      Also in:
      Age groups: adolescents Cultural studies

      Description

      Book Synopsis
      In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call style anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity. As Nakassis shows, while signs of the global, modern world are everywhere in post-liberalization India, for most of these young people this world is still very distanta paradox that results in youth's profound sense of being in between. This in-betweenness manifests itself in the ambivalent quality of style, the ways in which stylish objects are necessarily marked as counterfeit, mixed, or ironical. In order to show how this in-betweenness materializes in particular media, Nakassis ex

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