Description

Book Synopsis

Doing Ethnographyis invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

  • Autoethnography
  • Digital Ethnography
  • Visual Ethnography
  • Feminist Ethnography
  • Managing

    Trade Review

    In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen.

    -- Iddo Tavory
    This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers.

    -- Amanda Bingley

    Table of Contents
    Part One: The Methodology What is Ethnography? Method or Methodology? Locating Ethnography in the Methodological Continuum Ethnography: Approaches, Methods and Personalities Key Ethnographic Approaches Research Design Ethnographic Sample Design Part Two: Working the Field Entering the Field Ethical Dilemmas How to Observe What to Observe: Social Structures, Talk-in-Interactions and Contexts Ethnographic Interview Ethnography as a Craft Part Three: Analyzing Ethnographic Data and Theory Building Coding and Analyzing Ethnographic Data Politics of Accountability Part Four: Audiences Communicating Findings, Writing Ethnographies Leaving the Field The ‘Visual Society’: A Chance for Applied Ethnography

Doing Ethnography

    Product form

    £47.49

    Includes FREE delivery

    RRP £49.99 – you save £2.50 (5%)

    Order before 4pm tomorrow for delivery by Sat 1 Aug 2026.

    A Paperback / softback by Giampietro Gobo, Andrea Molle

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Doing Ethnography by Giampietro Gobo

      Publisher: SAGE Publications Inc
      Publication Date: Publication Date: 27/12/2016
      ISBN13: 9781412962261, 978-1412962261
      ISBN10: 1412962269

      Description

      Book Synopsis

      Doing Ethnographyis invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

      The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

      The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

      • Autoethnography
      • Digital Ethnography
      • Visual Ethnography
      • Feminist Ethnography
      • Managing

        Trade Review

        In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen.

        -- Iddo Tavory
        This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers.

        -- Amanda Bingley

        Table of Contents
        Part One: The Methodology What is Ethnography? Method or Methodology? Locating Ethnography in the Methodological Continuum Ethnography: Approaches, Methods and Personalities Key Ethnographic Approaches Research Design Ethnographic Sample Design Part Two: Working the Field Entering the Field Ethical Dilemmas How to Observe What to Observe: Social Structures, Talk-in-Interactions and Contexts Ethnographic Interview Ethnography as a Craft Part Three: Analyzing Ethnographic Data and Theory Building Coding and Analyzing Ethnographic Data Politics of Accountability Part Four: Audiences Communicating Findings, Writing Ethnographies Leaving the Field The ‘Visual Society’: A Chance for Applied Ethnography

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account