Description
Book SynopsisLeadership and management education has relied too heavily on insights from North America and Europe – regions where growth has stagnated in recent years. In this book, EFMD and the top ranked business school HEC Paris have teamed up to explore and critically review key cases in leadership, management and several functional areas in the MENA region. The MENA region hosts a variety of countries with tremendous growth opportunities in both the present and future. Simultaneously, the region is highly heterogeneous. GDP, overall development and the nature of players and competition differ drastically. Based on the best submissions of the annual EFMD case competition, this book enables the reader to learn more about the success factors as well as the particularities of the region. The book is intended for all those readers interested in exploring to what extent doing business is culture-bound versus culture-free. With rich descriptions of contrasted settings, unique insights into the specific challenges and new solutions tailored to better prepare future actions, this book will be required reading for management scholars in many disciplines.
Trade ReviewSelected as the best entries in the European Foundation for Management Development's (EFMD) Case Writing Competition, seven studies look at doing business in the Middle East and North Africa. They cover a tragedy in the Red Sea: Al Salam, the booming GCC retail sector: prospects for the online fashion retailers, AUB Medical Center: achieving 2020 vision (A), Michel Nassif et Fils: succeeding generations, Aura: designing strategy and status in Saudi Arabia, Arçelik grows in advanced and emerging economies, and diamond developers: measuring sustainability. -- Annotation ©2017 * (protoview.com) *
Table of ContentsForeword and Acknowledgments 1. Introduction 2. A Tragedy in the Red Sea: Al Salam 98 3. The Booming GCC Retail Sector: Prospects for the Online Fashion Retailers 4. AUB Medical Center: Achieving 2020 Vision 5. Michel Nassif et Fils: Succeeding Generations 6. Aura: Designing Strategy and Status in Saudi Arabia 7. Arçelik Grows in Advanced and Emerging Economies 8. Diamond Developers: Measuring Sustainability
